ROI-driven PPC campaign management.
For your business growth.
Why choose Growww Digital’s PPC Campaign Management Service?
6
countries
10
languages
12
years experience
What to expect working with us
Growth. After discussing your business goals, we estimate what kind of results can be achieved realistically and create a strategy defining tactical steps accordingly.
The process of our PPC Campaign Management Service
1. Audit
First we conclude an audit and qualification to make sure that we are the best possible partner for meeting your growth objectives.
2. Settings
Performing account settings and fixes based on the audit.
3. Ads
Launching campaigns on the selected channels.
4. Monitoring
Continuous monitoring, strict in-house quality control: weekly audit of automated PPC processes via ROIminer, 3 checkpoints per week, weekly reports about the project.
5. Support
Tailored client support services, gathering and sharing ideas, presenting status reports and observing further opportunities if required.
What we deliver
Professional PPC solutions for the specified channels that will help you reach your sales and other conversion goals.
Since we are a super motivated and very experienced team, it is no surprise that throughout the past 4 years we have managed to accomplish a year-on-year average growth rate of 72% for our clients.
We are simply not happy with moderate success, we always want to achieve much more.
What’s included in Growww Digital’s PPC Campaign Management Service?
ROI-driven online PPC campaigns
Additional services we can help you with
On top of PPC campaign management, or as a part of making it even more effective, we provide the following services:
TokShop Case Study
The Power of Automation
How an online retailer increased its return on investment by 10% and also managed to save a lot of time.
Problem
Competition is extremely fierce on the market of mobile phone accessories. The different variables (e.g. time of day, device, ad copy) of TokShop’s 30,000 products can change even hour by hour, so PPC ad management is an extremely complex process.
Approach and solution
Growww Digital believed that smart bidding would be a proper solution and therefore we started testing it. In the end, using a combination of smart bidding, adding negative keywords, applying machine learning and grouping multiple campaigns together, led to great results.
Result
After 6 months, return on ad spend (ROAS) improved by 10% while there was a 35% decrease of human labour time spent on optimisation. The saved capacity was used for further analysis and testing new features.
Frequently asked questions about our PPC Campaign Management Service
How soon can I see a return on my investment with PPC campaigns?
We can give you an estimate only after completing an audit which will provide a realistic figure of ROI for a given time period. In general, returns in the first 1-2 months will balance out initial costs and from then on the overall returns will surpass total costs—profit rates will vary according to competition and different market conditions.
How does the success fee model work?
On the basis of a unique agreement, we set the commission rate on the income of the campaigns managed by us. In such a case, we calculate lower fixed campaign management fees while taking a risk in the project.
I’d like to run campaigns internationally. Can you help?
Yes, certainly. If you’re thinking about expanding in the Central and Eastern European region, you’re at the right place: we operate in Hungary, Slovakia, Czechia, Romania and Serbia. Additionally, we have managed PPC campaigns in various other countries in Europe and North America.
How much money is it worth spending on Google Ads campaigns?
The real question is rather how large an initial cost your company can finance or how far your spending can go in terms of liquidity based on the profit rate. An audit or a thorough growth analysis will give you realistic figure about it.
What kind of growth can I expect from running price comparison campaigns?
This heavily depends on the nature of your business and the market conditions, which means that your online store’s sales increase can vary from 5% up to 40% per year. Generally speaking, you can expect much better results in sectors such as electronics and clothing than in office supplies or toys.
Time is running short. How long does it take to start a comprehensive PPC campaign?
It takes at least 1-2 weeks to build up a complete campaign structure and it can take up to 1-2 months by the time we can thoroughly harmonise all parts of your website. Afterwards, it is an ongoing task to optimise the campaigns including major structural changes based on our findings gained along the way. We can launch Shopping campaigns in a very short time, but it is proper optimisation that can make it or break it, which cannot be performed overnight.
What is the essence of Shopping CSS?
Very briefly: you can run Shopping Ads 20% cheaper if the service is provided by a partner with a licence for Google Comparison Shopping Service. We have it so you can start exploiting this great opportunity right away.